Safety and health are key to food exports. China has experienced food safety problems, but food safety regulators do not ignore them. A typical 'global businessman' who has set up a fruit processing plant in China and experienced the laws and regulations imposed by Chinese manufacturers on food safety has sent a clear message internationally that the food safety of Chinese exports is guaranteed. Recently, China and New Zealand have been promoting the 'One Belt, One Road' development, which has strengthened their import and export trade, with large quantities of Chinese vegetables and fruit being exported to New Zealand.

Chinese food gets a proper name

China is very strict on food safety in three main ways: firstly, the Chinese government has promoted a vaccination programme similar to that of the USA; secondly, the Chinese food processing industry has compulsory health checks, including liver health checks for all employees working in food factories; and thirdly, China's export food processing plants have extremely high hygiene standards, with many pathogens being eliminated. These measures have put China at the forefront of safe food production and are gaining increasing recognition from the world fruit industry. However, these measures are not well presented to the public, so public perception is lagging behind reality. And foreign businessmen who are in the food business in China know this well, and are doing justice to the fact that Chinese food exports have higher safety standards than Australia.

New Zealand becomes the first Western developed country partner in the Belt and Road Initiative

New Zealand is the first of the developed Western countries to become a partner country in China's Belt and Road Initiative (BRI). The MOU was one of 13 agreements signed between China and New Zealand, including the signing of a Memorandum of Understanding on Belt and Road Cooperation. The two sides have also discussed other issues including simplification of customs clearance procedures, education exchanges, fisheries quotas and food exports. There is potential for greater cooperation between the two countries in infrastructure development and trade flows, with China importing more New Zealand beef and lamb to provide Chinese consumers with a wider range of quality food products. At the same time, China is also pleased to have the opportunity to export more different types of vegetables to New Zealand.

It is believed that the strict monitoring of Chinese food itself as well as the open trade policy will provide Chinese food exporters with more opportunities in overseas markets, so how should food exporters find overseas food importers, a few points can be introduced for you.

1.Traditional trade magazines: e.g. Global Sources Magazine, International Business Daily, etc.

2.directory: spend some costs to buy, you can search online related industry directory, such as the food industry, search for food importers directory.

3.network resources: e-commerce is increasingly important, you can publish purchasing information on B2B and other websites, but the initiative is not enough, you need to wait for the importer inquiry.

4.Exhibitions (domestic, international, professional, comprehensive): exhibitions can be face-to-face contact with customers, is more import and export business gathering place, can understand the industry market trends, but also to find importers, although the cost is higher, but good results.

5.acquaintance introduction: insist on good products and services is a certain effect, when in an industry to do more famous, good reputation, old customers will introduce new customers.

Source from zhihu Website